Varadero began to be developed as a summer vacation resort in the 1940s, but it wasn't until the last ten years that its network of hotels and other facilities was given an unprecedented boost. Its tourist offer was diversified and upgraded at the same time.

Its main attraction has always been its marvellous beach, but this isn't all it has to offer. You can explore its caves and escarpments, a necklace of virgin cays that are easy to get to and the carefully preserved natural landscape at the northeastern end of the peninsula. In addition, Cárdenas, the nearby city of Matanzas, the Zapata Peninsula and the San Miguel de los Baños Spa offer cultural, historic and natural attractions.